Solo ads are simply where you pay a list owner to send a certain amount of clicks to your lead capture page.
For example, you may pay $100 for 100 clicks, which means you are paying $1 per click, and the seller will send 100 clicks to a page of your choosing.
The email script is usually a promotional email that tells the subscriber about your product and tries to elicit a click.
Solo ad sellers send the email to their list, and you pay for each click that comes from the email.
You specify how many clicks you want, and they use a rotator link in the email to ensure you only get the amount of clicks you ordered.
Solo ads are a great way to build your list, which is their main purpose. NEVER SEND SOLO ADS TO A SALES PAGE.
For more information, check out our full solo ads training here.
