A lead is someone who has expressed an interest in the RPM system and has opted into your RPM funnel (usually Capture Page 1).
Once they opt into this funnel, they are immediately directed to your RPM VSL page and are invited to become an RPM member.
If they do not opt in to become a member, they will be on your RPM leads list in your RPM dashboard and will have a ‘Not yet' under the ‘CONVERTED’ column.
They will then receive the RPM Leads list follow-up emails, which tell them all about RPM and invite them to become a member.
If the lead DOES opt in on your RPM VSL page, they will then have a ‘Yes’ under ‘CONVERTED’ next to their details in the leads list and will automatically be added to your RPM members list*.
*Please note that if the lead shows as converted and is NOT in your RPM Members list, it means they have previously signed up to another RPM member's list. The person who first brought them into the RPM system will be awarded them as a member and will earn a commission for them.
One lead can be under several RPM leads lists but can only be ONE person’s member, as only one member can earn the commission for an affiliate.
When a lead converts and is your member, they will be under Your Members in the RPM dashboard and will be moved from the RPM Leads List in your ESP (email service provider) to your RPM Members list.
